Hollywood plans to bring movies directly to consumers’ TV sets via VOD only 60 days after their debut

Posted: May 13, 2011 by TME (thats my e) in Movies
Tags: ,

source:variety.com

In an era in which marketing is driving key decisions in moviemaking, the push by Fox, Sony, Universal and Warner Bros. to shorten the theatrical window and deliver movies directly to consumers’ TV sets via VOD only 60 days after their cinematic debut should come as no surprise The studios contend the service won’t hurt exhibitors, because 97% of all box office receipts are amassed within 60 days of theatrical release for 25 of the biggest-grossing movies in a given year, according to industry estimates.

But exhibs maintain the new VOD scheme will cut B.O. revenue. And with Comcast trolling for studios to provide premium VOD content within a time frame that’s as short as 42 days after a pic’s theatrical bow, the National Assn. of Theater Owners sees no guarantees the move toward collapsing windows isn’t a slippery slope.

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