Adult Swim and Kia Motors Kick off the Summer with Revival of Popular Free Downloadable Singles Program

Posted: June 8, 2011 by TME (thats my e) in TV
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Adult Swim and Kia Motors America (KMA) once again welcome the sweet sounds of summer when the 2011 Adult Swim Singles Programkicks off on June 6.  In the second installment of this highly-successful collaboration, the network has teamed up with the automaker to create a diverse arrangement of free downloadable music that spans indie rock, metal, rap, pop and more.  A new single from the program will debut each week as a free exclusive download for 10 consecutive weeks, an expansion of last year’s eight-week long program. 


Sponsored by the award-winning Kia Soul urban passenger vehicle, the Adult Swim Singles Program will be featured at from June 6 – August 21 and will include all-new, never-before-released tracks from these featured artists:


§         Week 1(June 6) – Ford & Lopatin


§         Week 2 (June 14) – Best Coast


§         Week 3 (June 21) – How to Dress Well


§         Week 4 (June 28) – Mastodon


§         Week 5 (July 5) – Active Child


§         Week 6 (July 12) – The Tallest Man on Earth


§         Week 7 (July 19) – JJ feat. Ne-Yo


§         Week 8 (July 26) – The Rapture


§         Week 9 (August 2) – Artist to be announced


Along with all-new songs, Adult Swim also created music videos for Mastodon and Best Coast, and shot interviews with Best Coast and Active Child that will be featured on the custom website.


“Now in its second year, our downloadable singles program has proven itself a highly-successful vehicle to deliver great music and unique content to our Adult Swim fans, while also offering a custom opportunity for our advertising partner,” said John O’Hara, executive vice president and general sales manager of Adult Swim and sister network Cartoon Network Ad Sales and Marketing. 


“Music is the universal language, and has played an important role in the ongoing popularity of the funky Soul urban passenger vehicle,” said Michael Sprague, vice president of marketing communications, KMA.  “Kia is happy to once again partner with Adult Swim to share great music this summer as part of their popular download program.”


 in addition to nine sponsored weeks of never-before-released music from Kia, Adult Swim will cap off the tenth week of the program with a track from renowned hip hop artist El-P.  Additionally, the network will add a special bonus track on August 16 from NYC-based rockers Cerebral Ballzy, who will debut their self-titled album this summer from the network’s Williams Street Records music label.  A corresponding music video will also launch with Cerebral Ballzy’s single.



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